Never Fade Records is an independent record label based in London. It was founded in 2010 by Gabrielle Aplin and James Barnes in order to give young talent and unsigned artists their first stepping stone in the music industry and as a way for Gabrielle to self release her own music. Gabrielle has released three EP’s on Never Fade Records: Acoustic EP (2010), Never Fade EP (2011) and Home EP (2012). Together, they have sold in excess of 100k copies and led to Gabrielle signing a record deal with Parlophone records in 2012.
In May 2013 Never Fade Records released ‘Escapade’, the debut EP from Nottingham based indie act Saint Raymond. Escapade sold over 20,000 units and led to Saint Raymond catching the eye of several record labels before eventually signing to Asylum Records in August 2013. Hannah Grace, a Welsh singer-songwriter who previously supported Gabrielle on tour was the third act to release her music through Never Fade. Hannah has released two EP’s ‘Meant to Be Kind'(2014) and ‘Mustang’ (2016) on Never Fade Records.
Along with releasing music, Never Fade also runs a monthly acoustic night in London ‘The Never Fade Sessions’; an intimate night of live music which gives developing acts the chance to share a stage with more established artists. Never Fade Records is committed to discovering and nurturing new talent, investing in their music and giving artists a platform to kickstart their careers. To date, Never Fade has sold over 300K digital downloads and generated over 25million streams on Spotify.